Comms - Story Machine

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Story Machine

We are always looking for stories that help our donors see the impact of their generosity and keep our alumni connected to the school.

Story ideas may be considered for general communications (newsletters, stories/blogs, emails), direct mail appeals, stewardship pieces and social media.

Thanks for your submission!

Name*

First Name

Last Name

Email*

Department, division or program featured in the story:*

If other, please describe:

Is your story:

Timebound Evergreen (no immediate expiration date)

If timebound, how long will your story be relevant?*

Story subject is a:*

Patient or family member of a patient Faculty/Staff Student Alumnus/Alumna Donor/Volunteer

Other:

Who is the primary audience for this story (which audience would be most interested in this story)? *

Potential donors (acquisition) Current donors (stewardship) Alumni

As you think about your primary audience, which sentence best describes what they care about most in their engagement with UW Medicine?*

Advancing moonshot research and bringing forth radical, bold solutions. (Persona: Innovators) Supporting and thanking their physician or care team. (Persona: Very Gratefuls) Fixing a broken system (improve access to care, outcomes, wrap-around services), making social change or bringing about greater equity in healthcare. (Persona: Advocates) Deepening their influence/engagement in the philanthropic or alumni community. (Persona: Loyalists) Finding a cure or better treatment for a disease or condition that has affected them, a friend or a family member. (Persona: Hopeful Selfies)

How critical is this story to advancing your team’s goals?

Very critical Somewhat critical Not critical

If you selected "very critical," please explain:*

Give a brief description of the story:*

Reminder: Do not share any protected health information via this form.

Who should we contact for more information about the story?

Quality Score

Rate this story machine entry:

High potential Medium potential Low potential

Internal comments:

Select an outcome for this story machine entry:

Story has been selected for immediate use. Story will be held for future consideration.

Note: This will trigger an autoresponse to the original submitter.